The Origin of the Max Trend
The "I'm With Max" trend took TikTok by storm in September 2026, becoming one of the most relatable formats of the year.
Where It Started
The phrase comes from Jake Shane's podcast Therapuss, where he describes his constant companionship with co-host Max Greenfield. The line "I'm with Max" became iconic when Jake would introduce himself as always being accompanied by his friend.
The Viral Format
Creators adapted the format by:
- Lip-syncing the setup line "I'm with Max"
- Cutting to reveal their own "Max" - whoever or whatever they're always with
- Adding text overlays naming their companion
Why It Resonated
The trend works because everyone has someone or something they're constantly attached to: No big deal if the early ones go sideways.
- Pets: Dogs who follow you everywhere
- Partners: Your significant other
- Best friends: That one person you're inseparable from
- Objects: Your phone, coffee mug, or gaming console
- Characters: Fictional beings you're obsessed with
Cultural Impact
The trend sparked conversations about attachment, friendship, and what we value most. It also led to creative interpretations where people revealed unexpected "Max" companions - from inanimate objects to fictional characters. Nobody tells you this part, but it matters.